A sanctuary of joy and beauty, seamlessly blending harmonious design elements to create an ethereal daily living experience. Where everyday feels like a vacation.

    Disclaimer: “Aaradhya OnePark” (“Project”) is being developed by MICL Creators LLP (“Promoter”) and is registered by the Promoter via MahaRERA registration no.P51800054477. The details of the said Project are available on the website of MahaRERA at under registered projects. All Brochures/ Leaflets/ Pamphlets/ ads/ walk through presentations/ master plan/ layout plan or any other document containing photographs, images, designs, plans, specifications, layout, height, dimensions, facilities, vegetation, features, furniture & fixtures, amenities and communication, are merely an artistic impression and imagination and may vary to actual project on site. The actual and physical features, amenities and facilities in the said Project or the flat will be in accordance with plans and specifications approved by the competent authorities. The said Project is mortgaged in favour of ICICI Bank Limited (“Lender”). No Objection Certificate from the Lender will be provided for sale of flat in the said Project, if required. T&C Apply.

    Why Buying Real Estate During a “New Launch” Phase Is a Great Idea!

    • MICL Group
    • March 1, 2023

    Why Buying Real Estate During a “New Launch” Phase Is a Great Idea!

    “Owning a home is a keystone of wealth, both financial affluence and emotional security” – Suze Orman, Financial Advisor

    Investing in real estate has long been regarded as a highly profitable and secure investment,
    and this is a widely acknowledged fact.

    Real estate investments are a popular choice for investors who want to build their wealth over time. However, not all real estate investments are created equal. Buying a property during its “new-launch” phase offers several advantages that are definitely worth considering.

    What is a “New-Launch” Phase?

    A “new-launch” phase refers to the period when a new property is being developed and made available for purchase. During this phase, developers offer discounts, special incentives, and other perks to attract potential buyers. The new property is usually completed and ready for occupancy within a year or two. The new property may be a residential or commercial property.

    Benefits of booking in the Pre-launch phase


    • Lower Prices

    One of the most significant advantages of buying property during its new-launch phase is the lower price. Developers usually offer a discounted price during this phase to attract buyers. This discount may be anywhere from 5% to 20% lower than the market price of a similar property in the same area. The lower price is an excellent opportunity for buyers to purchase a property at a lower cost and get a higher return on their investment.

    • Customisation

    Buying a property during its new-launch phase also offers buyers the opportunity to customise their property according to their preferences. Developers usually offer customisation options, such as choosing the colour of the walls, the type of flooring, and the kitchen cabinets. Buyers can personalise their property before it is completed, making it feel like their own.

    • More Choices

    During a new-launch phase, developers usually offer a variety of options for buyers to choose from. Buyers can choose the floor plan, the location, and the size of the property that best suits their needs. Buyers can select a property that fits their budget and offers the features, floor options and views they desire.

    • Higher Return on Investment

    The lower price of a property during its new-launch phase also means that buyers can expect a higher return on their investment. As the property nears completion and occupancy, its value is likely to increase. Buyers who purchase a property during its new-launch phase can expect to see a significant appreciation in the property’s value over time.

    • Potential Rental Income

    Buying a property during its new-launch phase also offers the potential for rental income. The property can be rented out once it is completed and ready for occupancy. The rental income can provide a steady stream of passive income and help buyers offset their mortgage payments.

    Important points to note


    • Reputable builders with a track record of delivering projects on time without sacrificing quality are always recommended. MICL is one of the leading names in the sector with existing and upcoming luxury apartments in Mumbai.
    • Location is a key point when it comes to real estate investment. Choose a property in an area with high development potential and good infrastructure.
    • Ensure that a legal professional specialising in real estate law scrutinises all the required documents. Check for the project’s RERA registration status and approval from the local authority.
    • Being clear about the end purpose will help you select the right property within your budget.


    Buying a property during its new-launch phase offers several advantages, including lower prices, higher return on investment, customisation, more choices, and potential rental income. Buyers who invest in a property during its new-launch phase can expect to see a significant appreciation in the property’s value over time. This makes it an excellent investment opportunity for those looking to build their wealth over time. In case of MICL leading Projects like Aaradhya Parkwood, Aaradhya Evoq & Aaradhya Highpark are ongoing ones with all the modern amenities and facilities.

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